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Classic luxury features, precise craftsmanship and Shooting Brake design come together in the BMW Concept Speedtop to form a unique experience. This strictly limited small-series production continues the sporty Touring legacy of BMW and offers a bespoke experience for all senses – making sheer driving pleasure truly tangible.

For half a century, the BMW 3 Series has embodied the essence of the brand and set the standard for pure driving pleasure in the premium mid-size class. It has driven innovation in design, performance, and technology across seven generations. A journey through the development history of the BMW 3 Series: from the past to the future.

1st generation

• Built: 1975-1983
  

• Power: 55-105 kW / 75-143 hp
  

• Variants: Sedan (2-door), Convertible (Baur Topcabriolet)

It’s the year 1975: “Jaws” was selling out movie theaters and breaking box office records worldwide. Youngsters wore flares and platform shoes, and the mini-skirt was still the height of fashion.

At Munich’s Olympic Stadium, the first BMW 3 Series – the two-door sedan is the successor to the legendary BMW 02 Series – was unveiled to the world. The design was the brainchild of Paul Bracq, BMW Director of Design from 1970 to 1974. The BMW 3 Series sedan was unmatched in terms of its dynamic and sporting performance, thereby laying the foundations for a story of success that has continued to this day.

An Eye-Catching Tail End

The first generation of the BMW 3 Series was famous for its distinctive profile with its raised tail section and the crease line along the body. Seen from behind, the rear section wasn’t to everyone’s taste, especially the part between the tail lights. Only a few months after the start of production, the designers added a black plastic trim to the rear.

The first models in the BMW 3 Series range were a sedan – and the legendary Baur Topcabriolet (1977-1982). Stuttgart-based Baur GmbH was in charge of the transformation of 4,595 BMW 3 Series into convertibles, which featured a rollover bar and fixed roof frame.

A Standard Feature was Born

The first-generation BMW 3 Series included one innovation that was to become a standard feature in all BMW models: a dashboard angled toward the driver.

Other design details – such as the short overhang at the front, the double-kidney grille, the crease line along the body, the twin headlamps found on several models, and the Hofmeister kink at the C-pillar – have lived on as stylistic features in subsequent generations.

2nd generation

• Built: 1982-1994

• Power: 66-175 kW / 90-238 hp

• Variants: Sedan (2 and 4-door), Convertible, Baur Topcabriolet, Touring, M3 (as Coupé and Convertible)

1982: Answering machines, microwaves, and VCRs became standard appliances in every household. The first video games reached the mainstream, with Pac-Man leading the way, while rock songs like “Eye of the Tiger” topped the charts.

In Morocco, the second generation of the BMW 3 Series was unveiled. The key innovation: Seven different variants, with sedan-oriented styling dominant in all versions. In 1982, the new 3 Series was launched as a two-door sedan, with the four-door sedan available from September 1983 onwards.

All of the second-generation models produced had series-standard twin headlights – a design feature that was to be included in every BMW 3 Series from then on.

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